The goal of a social impact project is to achieve a positive, genuine, sustainable, and meaningful change in people's lives. Addressing a problem must start and end with understanding reality. Does our project tackle a real problem? Were we able to bring about transformation?
Impact measurement is one of the cornerstones of any project seeking to contribute to systemic change. It involves collecting data, systematizing it, and analyzing the available information to understand the actual effects achieved in people's lives and their communities.
Through this process, it’s possible not only to record results but also to build a comprehensive vision of the effectiveness and reach of the actions carried out. This information facilitates two fundamental processes for any organization:
Continuous Learning: Understanding how much the actions taken bring us closer to our goals allows us to identify the most effective strategies, adjust plans, optimize resource use, and achieve greater future effectiveness.
Evidence-Based Decision-Making: Data from impact monitoring and evaluation enables more accurate and aligned decisions with the project objectives, guiding the next steps more objectively and grounded in evidence.
Let us show you how we approach impact measurement at SilverTech.
SilverTech is an initiative by Eidos Global in collaboration with BID Lab, focused on enhancing the silver economy in Argentina.
What is the silver economy? BID defines it as "the segment of the global economy linked to the demographic shift caused by an aging population, focusing on the needs and demands of older adults," which we define as people over 50 years old.
The project aims to address the challenges faced by +50 talent when reintegrating or reinventing themselves in the labor market. To this end, it focuses on upskilling individuals and raising awareness among organizations about ageism, a challenge that limits opportunities for the silver generation due to biases and misconceptions.
What are SilverTech's objectives?
The program operates on three main axes:
Training +50 talent: We aim to train 2,000 people to enhance their digital, technical, socio-emotional, and workplace skills.
Strengthening job opportunities: We expect that 600 individuals will be employed six months after completing their training.
Building a community of organizations committed to age diversity: We aim to bring together 60 partner organizations to foster systemic change and commitment.
To monitor progress toward our goals, we use tools such as structured forms, training records, and satisfaction surveys, among others. By October 31, 2024, we achieved:
2,300+ people trained through the program.
600+ employed six months post-training, and 189 launched or strengthened a business.
60+ organizations are now part of the SilverTech community.
Measurement also drives us to learn, improve, and enrich our participants' experiences. The saying "what gets measured gets improved" perfectly applies to impact projects.
SilverTech’s case inspires us to observe, learn, and evolve through every learning experience we develop.
We invite you to reflect and learn together: how are you measuring the impact of your projects today?